SEO

BreadCrumb Navigation – Google Now Indexes

by Frank Pipolo December 8, 2009

Planet Ocean talked about how Google is now indexing and using your breadcrumb navigation as the display URL.  Why is this so important? Lets take a look: As you can see the old way Google showed your URL compaired to the new way IF you use breadcrumb navigation on your site.  Google does this by [...]

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Press Release Examples Swine Flu-ish – Press Releases Tips

by Frank Pipolo May 3, 2009

OK, I took a hot topic and tried to gain quick hit traffic (like that has never been done before by a ad-word driven site huh?) but it does make sense with your press releases. At the end of the day everyone tells you online PR is the way to build links and I agree [...]

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The Canonical Link Element (Tag) & Media Buying – Is This The SEO Silver Bullet? – Part 2

by Frank Pipolo April 23, 2009

First, I want to make clear that I am not advocating any “black hat” technique or trying to “game” the search engines. The major search engines have stated that they can and will pull the plug on this tag should they see abuse of usage of this tag and that content between the two pages [...]

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