So I have been telling you how you must have a Google Webmaster Tools account right? I went into a account tonight and what do you know they have updated the top search queries section and did they ever! Take a look:
Screenshot of new Google Webmaster Tools Top Search Queries
Where do I start! The big thing that grabs you is the data. I mean talk about loaded with information. So like in the past it shows you queries but Google now has take it much further than that. You get impression data, clickthrough rate and a graph like your Google Analytics. Once you expand into each query you really get some great data as you see the position and how each position received impressions and clickthrough rate. This is all given to you based on a page by page basis. This is where you can really see the power of positioning and how it relates to clickthrough.
They also added the ability to segment based on all, image, mobile, smartphone, and web queries. I would have liked to see them keep the blog segmentation as it does offer the SEO the ability to see how much blog search is used. Another nice touch is that you can now select dates instead of just 7 days, 1 week ago, 2 weeks ago, 3 weeks ago, and the following month. I smell comparison data coming soon on this new search query feature!
Overall I am really impressed with this update and the amount both new and additional data you see is great. Thumbs up Google, now update the inbound links reporting feature and I can die a happy man!
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