OK, I took a hot topic and tried to gain quick hit traffic (like that has never been done before by a ad-word driven site huh?) but it does make sense with your press releases. 
At the end of the day everyone tells you online PR is the way to build links and I agree but with thousands of pieces of PR hitting the wire daily what makes your PR better than the other thousands? What makes it more interesting or “buzz-worthy” than others so that people will link to it?
What is it about the swine flu that has people craving more info about it? FEAR, the unknown, but most of all the buzz. So how do you get that buzz in your PR? Think outside the box! Let’s say your a Realtor and your trying to sell homes in today’s market. Sure be the expert and talk about your local area like what schools are good, what the job market is like, and the housing market. Now you and the thousand local experts have all said the same thing.
How about talking about why you DON’T want to buy a house in the local area. Talk about the schools you should NOT let your kids go to or the neighborhoods you would not live in if they paid you! This is buzz and this is what people will not only link to but will want to have as their expert.
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