Google Search Is Going SSL – Does It Really Matter?

by Frank Pipolo June 9, 2010

If your a techno – geek like myself, you are fully aware of all the bad press that Facebook and Google have received about their privacy issues.  All big companies should have this on their radar as respecting visitor’s privacy has become a huge topic and must take steps to ensure their trust if they want their business. So [...]

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Paid Search Marketing Tips 101 – Search Marketing

by Frank Pipolo June 9, 2010

Did you know the average paid search account spends $2,500 a month?  That should tell you that the majority of companies using paid search are small business.  So with a budget how do you maximize these dollars? Here are some paid search tips that are a must: Choose the right keywords – I can not [...]

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Google AdSense – Make More AdSense Money With New Ways

by Frank Pipolo June 6, 2010

As many on the net are looking to make more money with Google AdSense, they are frequently asking for new ways to increase the relevancy of the Google AdSense ads shown on their sites. Google has announce two features to help you display highly targeted ads to your users in new and exciting ways. Last year [...]

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Landing Page Optimization For Scanners

by Frank Pipolo May 24, 2010

I like to talk about building landing pages that are optimized for scanners. No, not the ones in the movie but for the people who look at web pages scanning them to get the idea of what the page is about.  Most SEO experts will tell you “content is king” or “write for the visitor [...]

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Search Engine Marketing For Non Profit Organizations

by Frank Pipolo May 20, 2010

During my spare time I donate my search engine marketing and paid search marketing services to a terrific nonprofit organization located in Fort Lauderdale, Florida called Deliver the Dream. It is a great nonprofit organization which helps children and their family who are dealing with serious illnesses by inviting them to monthly retreats and just [...]

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What SEO Link Building and Great Athletes Have In Common

by Frank Pipolo May 17, 2010

Being a sports fan it always amazes me how the great athletes in any sport stand out above the rest.  Link building has become very similar as the days of doing just was considered best link building practice has changed.  Social media has taken a big chunk out of standard link building campaigns as web [...]

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Paid Search Ad Testing – Key To Search Marketing Strategy

by Frank Pipolo May 11, 2010

Ad testing is the key to long term success in paid search and everyone, including seasoned paid search marketers, should be doing it as part of their search marketing strategy.  After years of reading the top experts blogs and articles, attending conferences with each of the  major search engine search marketing representatives present, it is [...]

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Top Paid Search Marketing Optimization Tips

by Frank Pipolo May 5, 2010

 As pay per click costs increase 20% year over year and the ambiguity of Google’s Quality Score, it becomes more and more important to be able to maximize your ROI when running your paid search marketing campaign.  Here are some of the things to look out for in order to get the ROI where you [...]

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Local Search – Promoting A local Business Online

by Frank Pipolo May 3, 2010

Promoting local businesses is much different than other websites on the Internet.  One of the big differences is to set the correct expectations of the owner so they understand the true goal of your work. Yes, local SEO is about driving traffic but traffic that is going to generate business for the local company. Let’s [...]

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Lead Generation Through Blog Search Engine Optimization (SEO)

by Frank Pipolo April 27, 2010

Using Search Engine Optimization to Generate Leads So have decided to start a business around lead generation or maybe you want to add a blog to your current site to help generate more leads huh?  Well, join the club and welcome to the millions of sites out there doing the same thing.  Most likely you [...]

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