Link Building Tips – Think Like A Search Engine – Part 1

by Frank Pipolo February 10, 2010

The most important part of search engine optimization is link building and the process of building high quality incoming links. The more inbound links a page has, the more popular it is and as we know search engines love popular pages and reward them with higher rankings. I am going to do this in a [...]

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Your SEO Link Building Campaign|How To Link Build For 2010

by Frank Pipolo February 5, 2010

Funny how link building has changed since 2005. Back then SEO link building was very easy and anybody could do it and be successful at it. Strategies revolved around a fill-in-the-blanks style of SEO—directory submissions, press releases, E-Mail marketing, article marketing and text link purchases. Back then, these strategies made sense and they were highly effective at [...]

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Search Engine Marketing|Optimization Tools For SEO & PPC

by Frank Pipolo February 2, 2010

Research is the key before you start a search marketing strategy whether for SEO services or a PPC Campaign. It could be keyword research but I am talking about the competitive landscape that your trying to become a part of or your client is trying to make a name for themselves. 
With a strong understanding of the [...]

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Landing Page Optimization|Understanding Basic Optimization Concepts

by Frank Pipolo January 27, 2010

So why is landing page optimization so important? First impressions mean everything and any visitor to gets to your site whether it’s from search engine optimization, paid search marketing, banner advertising, affiliate marketing, social media, email marketing, or any other way needs to convert at the highest rate for you to be successful. It [...]

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Choosing a SEO Company to Provide SEO Services

by Frank Pipolo January 24, 2010

So you have come to a few blogs and have read about SEO, link building, Google News optimization, video marketing, and search engine marketing overall. Maybe you have a site and have gotten some nice results and it has not increased the sales you were expecting or you want to dive into having an Internet business [...]

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SEO Tips – Content Syndication Strategy and Creating RSS Feeds

by Frank Pipolo January 20, 2010

So you have heard all of the great things about blogs like a blog stands for “Better Listings On Google” and you have decided that it is time to add one to your website. In my post about duplicate content we talked about how Google interprets duplicate content and how content syndication can play [...]

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Using Google News – Search Engine Marketing Optimization Strategy

by Frank Pipolo January 17, 2010

Google News is one of the most productive search engine optimization strategies to bring visitors to your website and yet is one of the most commonly overlooked sources of web traffic available. While it pales in comparison to Yahoo News and MSNBC, it gets far more than enough users to significantly boost your site’s traffic [...]

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Search Engine Optimization Tips – On Page SEO Friendly Website

by Frank Pipolo January 15, 2010

SEO is not brain surgery and honestly anybody can do it if they really understand the basics of creating a highly optimized search engine friendly website.
Three key factors:

Create content the search engines can spider and index easily
Link your site intelligently so the PageRank flows correctly and is channeled to your most relevant and important [...]

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Pay Per Click (PPC) Search Marketing – Quality Score Optimization

by Frank Pipolo January 14, 2010

Let’s go back in time and remember the days when pay per click marketing was as simple as highest bid and best click through rate won the battle of the position. If you wanted to rank higher, you just paid more or you improved your ads so that they got more clicks. The PPC formula [...]

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Top Internet Video Marketing Tips – Video Optmization 101

by Frank Pipolo January 13, 2010

So in my last search engine optimization article I talked about you have need a holistic search engine marketing approach. So this post will be about starting your internet video marketing campaign.
 Let’s talk about why you should be doing video marketing. If YouTube was a standalone web site it would be the 2nd largest site [...]

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