How To Finally Get Google Site Links To Maximize SEO

by Frank Pipolo August 3, 2010

I assuming that you know what Google site links are right? If not, do a search on a brand name and you will see top listings like this: Notice the links below that start with “schedule”, “tickets”, etc?  These are called site links and if you can get them you can expect a nice bump [...]

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Is Online Video Marketing Good For Small Businesses

by Frank Pipolo July 29, 2010

I was asked this questions a few days ago and  I thought it would be a good post. Online video is very good marketing to the success of your small business. First it helps differentiate you from your competitors. You can think of online video like websites 10 years ago…you were unique if you had [...]

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Top Paid Search Marketing Mistakes You Can’t Afford

by Frank Pipolo July 25, 2010

Search marketing neglect happens due to many but the majority are from two ways. 1) Campaign is to big for resources, 2) Lack of PPC knowledge.  No matter what skill level you are or how much resources you have invested in your search marketing you can always optimize your PPC campaigns.  Let me talk to [...]

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Top SEO Myths You Don’t Need To Worry About

by Frank Pipolo July 21, 2010

I love SEO myths as they come from all places and tend to have a life of their own.  What is really great when you hear a so called SEO expert actually quoting these myths as if they are good pieces of SEO information.  Anyhow, lets look at some of the top SEO myths and [...]

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Google Maps Offering Local Search Marketing at 25 Bucks

by Frank Pipolo July 1, 2010

While back I had posted an article about how Google Maps was testing local search marketing in selected areas for 25 dollars a month that could give you a  big boost in added exposure and traffic from Google Maps.  Well, this is now available in all 50 U.S. states and the race is on to [...]

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How Bing Can Become Search Engine To Care About

by Frank Pipolo June 28, 2010

As we all wait and see what the Yahoo/Bing merger brings us, all SEO experts have analyzed, discussed, and argued. Will it kill Google’s market share? Will it be another said attempt on Microsoft’s part at getting into search? Did Yahoo win or lose again? Bing has done a nice job at gaining some market [...]

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Driving Website Traffic With Craigslist Classified Ads

by Frank Pipolo June 25, 2010

So you think you need to be #1 on Google to drive visitors to your website huh?  Posting ads on Craigslist regulary (the key to it all) can be agreat help in getting your web site indexed, which will help you drive traffic to your site plus get direct traffic from Craigslist.  A great example [...]

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Using Dayparting For Paid Search Marketing

by Frank Pipolo June 22, 2010

Most hear this word, dayparting, from their search team or paid search agency all the time and really do not have a clue  what it actually means and how it is used in their paid search campaigns.  The term dayparting comes from the days of broadcasting in which the practice of dividing the day into [...]

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Improve Website Conversion Rates – Know Your Conversions

by Frank Pipolo June 16, 2010

So you have a well established retail site selling floor mats for cars, truck, vans, and anything with four wheels.  You have been doing all the right things such as keeping your paid search marketing optimized, have done best practice SEO and quality link building, and even done some A/B split testing to improve website [...]

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Your Long Tail Keywords & Marketing Has Changed

by Frank Pipolo June 14, 2010

Thanks Google! First you tell me my site speed plays a part in ranking, then you throw out Caffeine to us and say “oh, no this is not an algorithm update” but it was, and now you have officially announce (Matt did) that you are taking quality over quantity in my long tail keywords! Great, [...]

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