Your keyword research just got easier thanks to Google’s improved Searches related to feature.
Now, to find what Google thinks are related keywords, look first at the bottom of the search results. That’s where you’re likely to find a nifty collection of additional, related keywords that other searchers are associating with your targeted keyword search.
I have done a search on Google for “SEO techniques” and below is what Google is telling me are related searches:
| search engine optimization seo | seo optimization techniques | seo meta tags | anchor text seo |
So what does that mean to you and your SEO optimization techniques? Simply you need to optimize pages on these keyword AND you should be including these keywords within you page that you have created for SEO techniques. Google is telling us these additional keywords are, in one way or another, related to the search term SEO technoques. These suggested searches are based upon the most popular keyword refinements being added to SEO techniques related searches. From a purely keyword research perspective.
Lets try another search and this time I have searched for “Van Halen”. This is what Google relates Van Halen to:
| wolfgang van halen | van halen lyrics | van halen tour dates | van halen reunion |
| david lee roth | sammy hagar | rush | def leppard |
So the majority of them are self explanatory but why rush and def leppard?
Why? Because Google noticed searchers were typically refining their queries. They were adding keywords or replacing original queries with related keywords. So now Google, in their ongoing effort to produce more relevant search results, is harnessing the collective power of other peoples’ search refinements by displaying keyword modifiers and related keywords as suggestions right there at the bottom (and sometimes at the top) of the search results.
This enables you to benefit from latent semantic indexing. In other words, if you are optimizing a page for, say, Van Halen, then by including (what Google is telling you are) the related keywords lyrics, tour dates, wolfgang, David Lee Roth, and perhaps even rush and def leppard, your page will be viewed as more relevant to Google for the keyword Van Halen. So make sure your search engine optimization techniques in SEO meta tags, SEO anchor text. If your doing a blog post make sure you use these terms in your tags as well!
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Rush?
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