SEO

Local Search – Promoting A local Business Online

by Frank Pipolo May 3, 2010

Promoting local businesses is much different than other websites on the Internet.  One of the big differences is to set the correct expectations of the owner so they understand the true goal of your work. Yes, local SEO is about driving traffic but traffic that is going to generate business for the local company. Let’s [...]

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Lead Generation Through Blog Search Engine Optimization (SEO)

by Frank Pipolo April 27, 2010

Using Search Engine Optimization to Generate Leads So have decided to start a business around lead generation or maybe you want to add a blog to your current site to help generate more leads huh?  Well, join the club and welcome to the millions of sites out there doing the same thing.  Most likely you [...]

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Decision Engine Optimization: Should You Care?

by Frank Pipolo April 19, 2010

We all know about Bing and their “Decision Engine” technology to perform their ranking results but do you really need to care?  At first I thought it was a little cheesy and figured it was the same old thing that Microsoft spun out when they launched Live, but there is something to it with the [...]

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Yellow Pages: Is There Life In Them

by Frank Pipolo April 14, 2010

Yellow Pages: Is there life left in them? In the world today, the landscape of marketing is changing. It’s no longer effective to send out a flier, and hope it sticks. There’s simply too much noise to compete with. Recently, there has been a lot of buzz about one of the so-called out-of-date mediums- the [...]

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Staying On Top Of Your SEO Basics

by Frank Pipolo April 6, 2010

Update – Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will [...]

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How Google Analytics Became a Worse Choice For Web Analytics

by Frank Pipolo March 25, 2010

So there has been plenty of debate on what web analytics to use for your company or client’s site, a paid version such as Webtrends or a free service such as Google Analytics. Honestly, if you’re looking for nothing more than the basic out of the box metrics such as unique visitors, page views, bounce [...]

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Image SEO – Applying Search Engine Optimization to Images

by Frank Pipolo March 5, 2010

A great way to get additional traffic to your site is to apply SEO to your images. Sure, the traffic may not be the best qualified as the majority of the visitors who come to your site from image optimization are looking for the image in greater detail but you will get visitors who will [...]

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Web Analytics Tracking| Valuing Search Engine Optimization (SEO)

by Frank Pipolo February 25, 2010

Now more than ever web analytics is a big part of evaluating your search engine optimization. With great free options available, such as Google Analytics, no website should go live without it. In the past most SEO marketers have been using the search engines to determine how their SEO is doing but with personalization of [...]

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SEO Keywords Quick Tip| Broad vs Narrow Keyword Optimization

by Frank Pipolo February 13, 2010

So you just signed on a new client and you really want to make a big splash in showing your worth. You have looked over your client’s web analytics and you see some keywords that are not being optimized for. The question is do you go for the broad keywords that will bring in much [...]

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Choosing a SEO Company to Provide SEO Services

by Frank Pipolo January 24, 2010

So you have come to a few blogs and have read about SEO, link building, Google News optimization, video marketing, and search engine marketing overall. Maybe you have a site and have gotten some nice results and it has not increased the sales you were expecting or you want to dive into having an Internet business [...]

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