Paid Search

PPC Tips|Google Local Business Center Now Sponsored

by Frank Pipolo March 2, 2010

There are many different ways to spend your paid search marketing budget smartly. If you’re a small business owner or your client is a small business then this is a great new way to get the word out about your business, or perhaps you wish there was more you could do with your Google Local [...]

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Search Engine Marketing|Optimization Tools For SEO & PPC

by Frank Pipolo February 2, 2010

Research is the key before you start a search marketing strategy whether for SEO services or a PPC Campaign. It could be keyword research but I am talking about the competitive landscape that your trying to become a part of or your client is trying to make a name for themselves.  With a strong understanding of [...]

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Pay Per Click (PPC) Search Marketing – Quality Score Optimization

by Frank Pipolo January 14, 2010

Let’s go back in time and remember the days when pay per click marketing was as simple as highest bid and best click through rate won the battle of the position. If you wanted to rank higher, you just paid more or you improved your ads so that they got more clicks. The PPC formula [...]

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Call Tag Tracking – Managing Your Pay Per Click (PPC) Marketing

by Frank Pipolo December 31, 2009

A good friend of mine has built a nice business for himself and he has been expanding his paid search marketing aggressively.  So one of the issues he has, like many other PPC marketers have, is how you can track your PPC campaigns as thorough as possible. So let talk facts – a good landing [...]

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Paid Search Marketing on $2,000 a Month

by Frank Pipolo December 22, 2009

With the New Year approaching you say next year you are really going to do something with your small web business huh?  You have saved your dollars all throughout 2009 and you now have a paid search marketing budget for 2010 that will allow you to spend around $2,000/month in paid advertising. I have some [...]

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